Experience The Country Road Group’s intelligent retail solution
The Country Road Group is a multinational clothing retailer based out of Melbourne, Australia which produces women's clothing, footwear & accessories, men's clothing, footwear & accessories, children's clothing, and homewares.
Its current portfolio of brands include: Country Road, Mimco, Witchery, Politix and Trenery. They have recently merged with Woolworths Australia which owns and operates David Jones.
The Country Road Group operates across 700 brick and mortar locations spanning several countries as well as a robust e-commerce platform, which at the time we worked with them in 2016, accounted for over 1.5 million orders of their total sales revenue of over $1bn.
Interprit’s solution meant that The Country Road Group was able to offer their customers electronic gift cards, instore pick up (click n collect) and personalisation of fashion artefacts.
Customers were able to experience greater convenience as well as multiple delivery options. At the same time, we managed to increase efficiency. Ultimately The Country Road Group saw an increase in online store sales and were able to showcase to their clients an enhanced online experience that their competitors were not able to offer.